Vail Resorts Leaves Colorado Ski Country USA
Vail Resorts, which owns and operates the ski resorts of Vail, Beaver Creek, Keystone and Breckenridge, announced that is withdrawing from Colorado Ski Country USA based on philosophical differences. Vail Resorts is the nation’s largest ski resort.
Colorado Ski Country USA is a trade group that handles the marketing, communications and public policy for more than two dozen ski resorts in the state of Colorado. Vail Resorts believes that ski industry marketing would be handled the best and with a more traditional public policy by working with the Colorado Tourism Office. Vail Resorts stated that it will use the membership dues it was paying to the Colorado Ski Country as a way to increase their marketing budget.
Vail Resorts Withdrawal and Tourism
Will this announcement and withdrawal hurt the tourism business in Vail, CO? We are sure that many residents of Vail are wondering this. We don’t think so. I think that being in charge of their own marketing and working through the tourism board could only help and possibly increase the amount of skiers that come to this wonderful area. There might be a slight transition period, but this change comes at a good time as we move into the summer months.
Vail Resorts Isn’t Only Supplier of Activity
Speaking of summer months, Vail offers so many fun things to do during the summer that most residents won’t even have time to think about the big changes in the ski industry.
When the snow melts, there is still plenty to do for the sports enthusiasts. The mountains become some of the best mountain biking terrain in the country. If mountain biking isn’t your thing, you can always hit the slopes by way of your feet – hiking. There is whitewater rafting galore, flyfishing, and kayaking. There are even gondola rides taking you to breath-taking views at the top of Vail Mountain.
All of this in the summer and skiing in the winter right outside the door of your new Vail home in Vail. Search the Vail MLS.